RtA (Road to Awe) is a new fashion line. Their first line focuses on denim and jeans.
RtA was built using a Expression Engine based theme, with heavy modifications. I came into the project as a developer to help finish it up and tighten the lose screws before launching. We launched the website quickly and effectively before the jeans made their debut in stores around the country.
Phase II includes the Journey blog to be styled and themed identically using WordPress as the CMS.